HubSpot ↔ Salesforce with AI matching
Bidirectional sync with automatic duplicate resolution. The AI reads human variants (Acme Ltd, ACME UK) that rules can't resolve on their own.
Services · Platform
Integrations
Events, webhooks, and REST with AI in the middle to enrich, deduplicate, and route.
The problem
Integrations isn't magic. It's engineering on top of your operation.
Your data lives in silos and humans copy-paste between systems. Native integrations fall short, bespoke ones age badly, and nobody wants to touch the script the intern wrote in 2021.
How we do it
Three steps. No theatre.
We design event-driven integrations on standards (REST, webhooks, events) with AI where data is messy or unstructured: matching, deduplication, classification, enrichment. What we leave behind is an observable, versioned, maintainable system in your repository, not a fragile script hidden in a spreadsheet.
01
Architecture
Map of systems, flows, and SLAs. We decide source of truth per entity and the direction of every sync before touching code.
02
Implementation
Incremental build per critical flow. Tests, idempotency, and retries from day one. No observability means no production.
03
Handoff
Living documentation, team training, and warranty support. The integration lives in your repo, your cloud, with your credentials.
What you get
Concrete deliverables.
- Documented architecture with source of truth defined per entity
- Connectors in production with retries, idempotency, and observability
- AI layer for the messy cases where rules don't reach
- Repository in your organisation with CI/CD and an operations runbook
Use cases
Where it moves the needle.
Product events into CRM and warehouse
Pipeline from app to HubSpot and BigQuery. Reps see product-qualified leads in real time with usage context, not with a weekly export.
Stripe + ERP + e-invoicing
Stripe payments connected to the ERP with compliant e-invoicing. Monthly close drops from days to hours.
FAQ
Frequently asked questions
Yes. If there's a database, files, or just a web interface, there are options: RPA, authorised scraping, or scheduled ETL. In discovery we lay out the trade-offs.
Get started
Start today.
30 minutes with a senior consultant to evaluate whether integrations fits your operation.
30 minutes · No commitment · Reply within 24h